Netbooks are for viewing, notebooks are for doing!
says PC World
• Size, features and style count when on the move
“When netbooks were introduced last year, many people thought they were going to be a cheap and cheerful replacement for the laptop, but we have always positioned them as an additional mobile device – compatible with laptops and PCs”, says Jeremy Fennell, Category Director at PC World, “and according to our customers we were right.”
“More than ever, customers are interested in getting value for money, but simply buying the cheapest model around does not provide them with all that they want from their netbook. Our biggest selling models retail at around £300.00.
“Customers want a decent, usable screen size and keyboard, and a software system they are familiar with, but style and design are important too. This is because they are mobile and seen out and about, netbooks make a statement about the user and colourful models are growing in popularity. One of the most popular colours currently is red.
“The screen size is important as customers want to be able to view pages easily, but the netbook also needs to be small enough to fit in a handbag. The 10inch models fit the bill perfectly.
“Equally the keyboard needs to be big enough to be usable and battery life is increasingly important as netbooks are used on the move, with new technology affording upwards of 5-6 hours.
“Despite initial hype that netbooks would move more users onto the Linux platform, Microsoft has emerged as the preferred operating system because Windows makes it easier to share content, and provides customers with a simpler, more familiar computing experience on the move.
He adds; “Based on this insight, all the netbooks in our stores will feature Microsoft Windows, larger screens and keyboards, and greater colour choices to satisfy customers demand for performance, design and familiarity.”
When Windows 7 is released it will make netbooks even more useful for customers through new features that help customers network their netbooks with other PCs to instantly share photos, movies, music and files, to take away, view and edit on the move.
PC World will continue to offer a larger netbook range online, which will cover Linux and smaller screen options for those customers who require these specifications.
- Ends -
For further information please contact:
Nathan Kemp / 0207 543 4670 / nathank@talkpr.com
Jemma Holliday / 0207 543 4528 / jemma.holliday@talkpr.com
Anina Castle /01727 202379/ anina.castle@dsgiplc.com
Notes to editors
About PC World
PC World is Britain's largest specialist chain of computing superstores. The superstores offer more than 5,000 product lines including extensive ranges of PCs, laptops, printers, software, peripherals and accessories from the major brands, as well as many PC World exclusive products. In-store PC Clinics offer on the spot advice and service. Component Centres offer a 'one-stop shop' for customers with advanced technical knowledge, providing a vast choice of PC components and upgrade products at competitive prices. In 2007, PC World won Retail Week's Product Innovation of the Year award, for its Data Recovery service. Every PC World store has an in-store business centre staffed by experienced business specialists. They offer local companies face-to-face help and advice with choosing the best IT solutions. There are 157 stores in the UK and 10 in the Republic of Ireland.
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